Author Promotion

Today's publishers are not looking for good books - they have more than they can handle. They are looking for authors who want to become famous, who want to sell books, and who want to create a full time career as an author. The days when an author could say 'I don't have time to promote my book because I am writing,' are long gone.

In fact, author promotion is not new. In the past, authors were expected to spend up to a year promoting their books, travelling the country, doing public speaking engagements, volunteering, and managing book signings. The myth that the publisher paid for all this has created a generation of apathetic authors who think publishers should print, distribute, promote, and advance the author's career.

Unfortunately, publishers are not eager to advance some one's career who will most likely take their next book to a bigger publisher who may offer more benefits. The first publisher invested a few thousand dollars into the author's career - only to have the author leave when that promotion is starting to pay off.

That is why authors who want to become well paid need to promote their own careers . Promotion equals sales. Sales equals fame. Fame equals better publishing contracts. In many cases, publishers are not looking at submissions unless the author has a following.

The good news - it is easy to build a following.

The Author Interview Posted October 27th, 2007 by gracepub Self-promotion One of the most overlooked promotional tools at the author's disposal is click link 97 clicks Add new comment Read more report as spam 422 reads

Self-Promotion: Getting Started in Magazine Article Writing Posted August 14th, 2007 by gracepub Freelance writers and amateur reporters and writers who are using magazine writing as a self-promotion tool are held to the rules and regulations that govern the large publishing houses and university click link 85 clicks Add new comment Read more report as spam 176 reads