Promote Your Website With Your Blog
When you blog, give information which will promote your website and drive people to your web pages. You can link to specific pages and information or announce there’s something new on your site. If you have unusual or very popular sections on your website, share that with your blog visitors. This can be a great way to get their attention and prompt them to visit your website. Post a simple teaser and include the link for more info. Your goal is to sell books and you should use your blog to drive them to your site.
Provide Information about You, Your Books and Website
Use your writer blog to promote your website and your books. You can do this by sharing information about yourself. Help them understand why they should trust you and why you’re qualified to write the books. Then you can introduce key reasons why they should read your books.
Convince them that they cannot live without your books. What do your books offer to the reader? Finally, give links to your website pages that provide more details. Use your blog to grab their attention and pull them into your website with your words. Once you have drawn them into your web pages, let your carefully crafted website sell your books.
Talk to Readers Through Their Blog
One prime reason why writers maintain a blog is to sell books. For this work you need to post something on your promotional blog on a regular basis. Blog visitors will lose interest if you only post occasionally. Relevant posts will keep visitors’ interest and keep them coming back.
Even if your post is just short, give them something new on a regular and consistent basis. I feel that your blog should contain information about your books, their themes, the characters, the setting, special events and other book related topics. Include an occasional post about your family or job, but keep most of your blog on target with your books. That will keep potential readers’ minds on your books and should generate interest in the stories you have to offer.
Search Engines Love Blogs – Especially Busy Blogs
We all want and need better search engine placement. A blog can be used to accomplish this goal. Something that will help is to use a short and useful signature block on each post. It is also important to use relevant keywords within your articles to boost your search engine placement. You might be amazed how quickly this works.
Nikki Leigh
Author of Book Promo 101 - Learn the Basics of Book Promotion
http://www.nikkileigh.com/book_promo_101.htm
