Learn to Utilize Easy Site
Navigation
Is your author website easy to navigate? I’ve been to
websites where it was a nightmare to find specific
information. One key in sales is to make it easy for people
to buy from you. Make it simple and keep it uncomplicated.
Create A Consistent Author
Website
One thing that I like is a consistent layout on each web
page. This is my preference and you can feel free to
disagree. But, when I visit a site and want to look at all
the content, it is much easier to keep track when the links
on each page are identical. On each site that I design, the
layout is consistent and I get many compliments from
visitors about how easy it is to find their way around the
site.
Encourage Readers To Examine Your
Author Web Pages
When a person clicks on one of my promotional websites, I
want them to stick around and read multiple pages. I track
my visitor stats, and most visitors click on at least 10 to
15 pages out of 25 to 45, depending on which site they
visit. In some cases one page leads to another. This
encourages them to spend more time and to see more of my
work. Your site can work the same way.
When you visit other websites, pay attention to the way
they are designed. Are your page links on one side, across
the top or across the bottom? Is one layout easier to use
than another? You can also ask friends what type of website
layout they prefer. It never hurts to get a variety of
thoughts and input from others.
Use a Site Map For Your Book
Promotional Website
It is helpful to use a site map for your website. When
your site gets very big, it is impossible to create a link
to every page. In this case a site map can be invaluable.
There have been many times when I needed a page and the site
map was the easiest way to find the information. Another
benefit to a site map is that search engines like them. This
is an additional way to attract search engines and help your
visitors by creating a site map.
In closing – make it easy for new and repeat visitors to
find what they want. If you make it too complicated, they
will find another place to make their purchase.
Internet Marketing To Promote Authors
Utilize Internet Promotion for Your Books
Learn to Maximize Promotional Value of Online Chats
Promote and Sell Books Through Online Message Boards
Respond to Your Email Promptly
Online Website Promotion for Your Books
Learn to Enhance the Appearance of Your Book Website
Design Your Author Website for DSL and Dial Up
Free Website Services for Book Promotion
How to Create an Informative Website for Your Book
