How to Create an Informative Website for Your Book
I always
recommend including educational and helpful information on
your promotional website. Do you offer information to help
your visitors? Even if they don’t buy your books the first
time they visit, do they leave with some information or a
sample story? These things will bring them back and can
convince them to buy one of your books instead of someone
else’s.
Tie Author Website Content To Your Books
This is an
effective promotional strategy when your articles or content
are tied to your books. I have information on my site which
explains e-books for people who don’t know what they are or
how to read them. It is amazing to me that many e-published
authors do not understand e-books. Two of my books are
available in e-book form and I help people understand how
they work, how they can be read and the advantages of
e-books. The e-book pages get a lot of traffic each month,
so there are people who appreciate the information.
Specialized Content For An Effective Author
Website
If your books are
about independent women, include articles about the lives,
successes and challenges for independent women. Show how
these facets of life affect your characters and how they
shape your stories. If you read a helpful article, share the
link or write an original article and post it on your site.
This works with all types of readers. What about: single
mothers, women executives, single dads, foster children or
hundreds of other topics? It is effective to focus on
situations and issues that your characters deal with in your
books. Find these situations and issues in your work and
share more detail about these things with your readers and
website visitors.
How To Draw
Readers Into Your Books
I enjoy sharing
information about the settings of my books. For people who
have never been to Cape Ann , Massachusetts or the Outer
Banks of North Carolina, I included background and pictures
to give them insights into my settings. These pages get good
feedback from Massachusetts and North Carolina natives. I
take that as a good sign that the pages give a good
representation of the area. There is also a narrative
written from my contemporary heroine’s point of view. She
gives the reader a tour through the town and shares some
local history. These are simple ways to share useful
information with visitors and to draw them into my stories.
What sort of things can you include on your site to bring
visitors into your stories?
This is easier
when you determine your target market and find things that
would be useful for them. These details give readers and
visitors an added bonus and these are great promotional
tools when your articles coordinate with the subject matter
of your books. This gives you the chance to find ways to
show the benefit of your books and how it can make the
reader’s life better. You can post a few articles and ask
your visitor’s input. You may be surprised how much this can
help your sales.
Free
Website Services for Book Promotion
Learn to
Enhance the Appearance of Your Book Website
Design
Your Author Website for DSL and Dial Up
Learn to
Utilize Easy Site Navigation
