Qualities of a Writer Who Learns To Promote
All writers who
want their book promotion to be effective should consider
the key qualities of a great marketing person. Two of these
qualities include:
Determination
Persistence
We’ll discuss
curiosity and an open mind in another article. For now,
let’s talk about determination and persistence. These are
two qualities that some people believe are positive traits,
while others consider them to be negative. But, depends on
how you exhibit these qualities.
Effective
Authors Show Determination
Determination and
persistence are positive traits, but you can drive other
people crazy if you are overly persistent or determined in
an irritating way. Are you persistent or obnoxious? There is
a big difference in those two traits. I was just talking to
another writer today. We were discussing how persistence is
necessary for writers. This applies to writing the book,
submitting the work to publishers and/or agents and
promoting the final product.
It Is
Acceptable for Writers To Be Persistent
When you are
persistent, you see a project through to the end or until
you reach your goals. However, how do you react when you
approach someone and they are not interested? Do you
continue to bother them and pester them even when they are
clearly not interested? This can apply to agents,
publishers, book stores owners and managers and many other
people that you encounter when promoting your books.
Pushy
Authors Are Not More Effective
There are very
few people who respond in a positive way when they are
pestered and badgered. They may agree to sell a couple of
copies of your book to get rid of you, but they won’t work
with you on a long term basis. But, will they make an effort
to help promote your books? Or, will they make an effort to
avoid you? It’s been known to happen.
You can get good
results without being a pain. Be enthusiastic and
persistent, but there are times when you need to learn to
take no for an answer. Make the rejection positive by asking
if there about the reasons why they aren’t interested. Use
these comments to improve your approach or your book
promotion.
Learn to Develop a Marketing Mind
Writer Promotion Requires an Open Mind
Brainstorm Your Book Promotional Plan with Others
Promote Books by Telling The Writer’s Story
