How to Write Effective Press Releases
An effective
press release can be a great way to promote your book online
and in your local area. Online press release services will
not post just any press release. The more effective your
press release, the more attention it will get. A skillfully
written press release can be a great way to gain wide spread
attention for your book or special event.
How To Create Press Release For Your Books
Here are some
press release creation tips:
• “FOR IMMEDIATE
RELEASE” – place in the top left corner of the page (Some
online press release services will request that you delete
“FOR IMMEDIATE RELEASE”. It is best to check their
guidelines.)
• Include your contact name, phone number, and email in the
top right corner. It is good to use a different email
address before you submit press releases.
• Create an
attention grabbing headline – Use capital letters, bold
print and centered type. Great headlines MUST catch the
reader’s attention. A good way to grab their attention is to
tie your book topic with current events.
• Include the most
important information in the first paragraph. It is best to
keep the content focused and simple. Write the press release
with your target market in mind.
• The press release MUST be one or two pages – NO LONGER.
Stick with the important and relevant facts about your
subject. If your press release looks and sounds like an
advertisement, it won’t generate the response you need.
• Include any
details about your book that would be of special interest in
a particular area needs should be included in the first
paragraph.
• Check, recheck and check your spelling and grammar again.
Then check one more time. It never hurts to check your work
again or to have someone else check it for you.
• Include quotes from satisfied customers. This will create
interest and establish yourself as an expert and the best
person to write that book or series of books. Explain any
research you did for your book. All of these things help
establish your credibility and expertise. This will help the
reader believe that NO ONE else is as qualified to write the
same story.
Things Not
To Include In Your Book Press Release
• Do NOT use
exclamation points.
• Don’t use the words: BEST EVER, or anything like that.
This lowers your credibility.
• Use an easy to
read and common font like Times Roman. DO NOT use fancy
fonts on your press release and DO NOT or use more than one
font. Bold type should be limited to only the most important
things.
Key
Information To Promote Your Book
• Edit to
eliminate any unnecessary words and any repetition. Make
your author
press release
trim, lean and effective.
• The first time you list the name of your book – use all
capital letters and include order information, the
publisher’s website page, your website and email address.
• The first time you use a person’s name write the full
name, after that use just the last name or salutation and
last name.
• Use short
sentences. People get bored with long meandering sentences.
• At the bottom of the release, type “###” to denote the
end.
Effective press
releases take practice, but are a great way to get the word
out about your books. Practice will help you write the most
effective press releases.
How to Promote Your Books in the Real World
Learn The Secrets Of Press Release Distribution
How to Use Craft Shows to Promote Your Books
Optimize Craft Show for Author Promotion
Economical Book Promotion at Craft Shows
Host an Author Promotion Event - Guest Author Suzanne
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Suzanne James
