Step 2 in Developing a Marketing Plan, What are the Novel Attributes

Figure out how the novel is unique.

Figure out what about the novel is remarkable, unforgettable, unique and use this to entice the customer. How does the author figure out these attributes?
By asking some questions about the novel.
What does the novel do, how is it meant to help others?
An example for a writer might be: What are the benefits of writing one genre over another?
What is the target audience?
Will the novel be fiction or non-fiction?
Will the novel be for children or adults?
What is it that sets the novel apart from the million others on the market?
Use the imagination and make the answers very detailed, this will help when marketing the novel begins. Write the answers to these questions down and use them to help to tailor the marketing plan to the novel.

Communicate to the Customer

All the answers to the questions for the marketing plan are written down, now what to do with them? With the marketing plan the products attributes can be communicated to the customer by tailoring the marketing plan to the specific novel. Blog about the unique characters or the story line being different. Join webrings and market the novel through them by having a blurb from the novel in the signature of the blog. Do free short stories to show the caliber of writing the novel contains then use a signature that goes back to the novels website.

Exercise

If the novel is complete and ready to market or not even begun, search for blogging sites that will help the novel and in turn that will help market the author.