Promoting the Product

This portion of the marketing plan is how you will promote the product so that the consumer will see it, want it, and buy it. Then come back for more. The first decision should be what kind of message about the product that will be sent to the consumer and how to reach the consumer.

Price of Advertising

How much of a marketing budget is allowed for the product. Figured into the price must be the actual advertising but also any wages for advertisers. How much benefit will be had from the marketing also needs to be thought out.

Advertising Venues

Where to advertise, there are many media venues to reach the targeted consumer: internet, television, radio, newspapers, magazines, the list is endless. Will there be some kind of marketing materials, such as business cards, samples, or brochures. Also need to look at how if any publicity is going to be used and the cost.

Budget

All of the above answers to the questions can be put in a budget. The answers to the above questions can be found be doing market research or by looking into the marketing plans of similar products. If adding a website for advertising it should also be included in this section of the marketing plan.

Wrapping Up the Marketing Plan

We have now gone through several articles that describe how to create a marketing plan by figuring out how the product is unique, tailoring the marketing plan to market the specific product, figuring out the price to charge, how the product will be distributed, and how to advertising the product.
Now get the marketing plan together and create the website.