This is a free online course in promotion for
writers. This free course will help writers to create a website
and promote their writing. Writers will learn how to market
their writing and raise their profile. This will help freelance
writers to get paid and get published.
Every writer needs a website to build
their brand, launch their writing business, improve their
writing skills and make it easier for editors and publishers to
find their work. This introductory article explains some of the
benefits writers will get from having a website.
Writers need to decide on a name and
purpose for their site. Each writer will have a particular skill
or interest to sell to potential employers. Part 1 of this free
course helps writers decide what that purpose is. That will help
writers to decide what they should call their site. This is
essential before proceeding to the next step.
Once writers have decided on a purpose for
their site they need to research appropriate keywords. In most
cases this will be to do with some form of writing, such as
freelance writing, ghostwriting or copywriting. However, writers
may also want to choose keywords related to particular areas of
interest. This part of the free online course shows writers how
to do keyword research using free tools.
When writers have found the correct
keywords for their writing site, they need to place them
correctly on their web pages. This is called search engine
optimization (SEO). Part 3 of this free online course suggests
strategies for keyword placement that will help the search
engines to find writers' sites.
After the content is written, the next
step is to make sure that search engines and others can find
their way around the website. This is where writers need to seek
links with other writers and create sitemaps so people can find
their way around the site. Part 4 of this free online course
reveals some free tools to make this process easier.
By now, writers have built and hosted a
website to showcase their writing. Part 5 of this free online
course helps writers get some attention from the search engines.
Submission to search engines can be expensive, but this course
shows writers the best places to submit for free.
When writers have finished building their
websites and submitting the links to search engines, they need
to increase the number of links coming back to their site. They
also need to raise their profile by having more of their writing
available on the internet. Both of these aims can be achieved
with article marketing. Part 6 of this free online course
advises writers how to get the best out of article marketing
services.
This free online course helps writers to
raise their profile through a website. However the work
continues even when the website has been created. Part 7 of this
course helps writers learn how to maintain the benefits of
having this profile through additional promotional efforts.
