Freelance Writer's Perfect Pitch
If freelance writers want to get regular assignments, they need
to avoid wasting employers' time. That means querying only for
writing jobs they are qualified for. It also means giving
employers the information they really need to have. Here's how
to send in a query for a job on a jobs board.
1. General
Information
Writers should start by listing their general experience (how
many years they have been writing). They should also outline the
types of writing they have done. This is an outline, not a
resume, so keep it short.
Example: I would be interested in working on this
project. I am a freelance writer and lecturer with 19 years'
experience and mother to a three year old girl. I have written
some parenting articles, examples of which are pasted below. I
also write for InspiredAuthor.com on freelance writing. Please
visit my website for additional examples of my work and my full
bio. Thanks for your time. (This was written in response to an
ad for someone to write a parenting lesson. I think it could be
improved, but it got me the job. I also attached to samples of
parenting articles.)
2. Be Specific
The next sentence or two should outline why this writer is
the right person for the job. This could be in terms of general
experience or specific expertise in a particular area. This is
the first opportunity for writers to sell themselves to a
potential employer.
Example: I wonder if you could tell me more about the
opportunity you posted on freelancewriting.com. I am a freelance
writer and have lectured on journalism at Coventry University
for five years, so I am familiar with the academic writing
style. I've attached my CV for your information. (The ad was not
detailed, so I asked for further information, while stating my
specific qualifications for an academic research job. That query
was successful, too.)
3. Answer Questions
Employers often have specific questions about a writer's
skills and experience. Writers should make sure they answer all
employer questions. Failure to do so will mean that the prized
writing job will go to someone else. No-one wants to hire a
writer who can't follow instructions.
Example: I replied to an ad looking for writers with
details of my experience and samples of my work. They then asked
a specific question about areas of expertise. Here's what I
wrote: My main specialty is writing (both for new writers and
established freelancers), but I also write on parenting and SEO.
I have just completed a tips site on video chat for Lifetips.com
and am currently working on a Spanish tips site, so I am very
versatile. I got a friendly reply from the potential employer.
continued: Pt 2