How to Get The Best Freelance
Writing Rate
If you don't ask, you don't get. This is an old saying that
works well for freelance writers who are trying to get paid
fairly for writing. Negotiation is a key skill for both new and
experienced freelance writers. Here are my top tips to help
freelance writers learn to negotiate the best price for their
writing services.
1. Is The Price Right?
New writers often need to learn how to charge for writing
jobs. There is a world of difference (in payment terms) between
writing an article for a new ezine and writing an article for an
established print publication. Ghostwriting, copywriting and
press release writing will all be worth different sums depending
on the writer's experience and skill.
Writers who have a lot of experience and many samples of
their work will be able to charge more than writers who are just
starting out. New freelance writers should consider working for
less than the going rate until they have gained experience. Once
writers gain experience, they will often be able to get paid
fairly for their writing.
There are several free online resources to
help writers with setting a price for their writing. For
example, WritersMarket.com has an extended essay called 'How Much Should
I Charge?' that gives rate guidelines for most types of writing.
This is where I usually start if I am asked to quote for a new
type of writing job.
2. Minimum Wage
Freelance writers will find that even though they might have
the skill and experience to earn a particular amount, they will
not always get it. Although the online marketplace means that
there are thousands of worldwide opportunities for freelance
writers, writers are also competing for jobs against writers
from all over the world. This means that those who are buying
writing services can get them from the cheapest places.
Freelance writers should therefore know the minimum they need to
earn in order to manage their lives. This will allow writers to
have a minimum price in mind for their writing services.
Example: I would like to earn $1100 from writing this
month. However, $1050 would allow me to pay my bills. I have
already earned $950 so far. Instead of charging $150 for my next
writing job, I can charge $100. This may help me to win the
commission and pay my bills.
3. Set Objectives
Writers should go into any negotiation armed with the high
and low figures they have worked out. They should also know when
they would like to deliver the piece of writing. Editors and
publishers will also have objectives. Writers should never
accept a first offer, as editors will usually be able to offer
more. The exception is if the offer is fantastic or the writer
is inexperienced. Accepting a low first offer may mean that
editors will always want to offer a similar price for future
writing work.
4. Talk It Up
Freelance writers need to justify why they are worth the sum
they are asking. Writers should therefore prepare clips that are
relevant to the job and show glowing references if these are
required. They should also be prepared to talk about how their
relevant experience makes them right for this writing job. Then
writers can be bold in asking for fair pay for their writing
experience and writing skills. If editors and publishers think
they are benefiting from writers' experience, they are more
likely to pay a fair wage.
Example: A writer has been at home for the last five
years, raising children or caring for relatives. When
negotiating for a writing job, the writer does not mention that
s/he has been home-based. Instead, the writer should emphasize
his or her experience in parenting or caring issues. The writer
thus turns a possible disadvantage into an advantage.
5. Keep It Quiet
Freelance writers also need to learn to keep some details to
themselves. If writers' experience is not directly relevant to
the writing job they are bidding for, revealing that information
will weaken their negotiating position. Instead, writers should
concentrate on the aspects of their experience that are
relevant.
6. Be Positive
Negative language often brings negative results, so writers
should try to keep their language positive. For example, instead
of saying to editors: 'You're not paying me enough for my work',
writer should try: 'That's a lower figure than I had in mind.'
This makes writers seem reasonable and flexible and will help
the negotiation go more smoothly.
continued